注册
登录
Search form
Search
Navigation
首页
本地黃頁
新會員榜
餐飲
美髮美容
理財房產
汽車
旅遊
零售超市
教育
科技
醫療保健
法律
文化藝術
建築裝修
其他服務
社团
团购
專欄
用户登录
照片
视频
服務
挂历
市场推广
万家网活动
通讯
会员
会员问答
会员注册
网站使用指南
共享空間
特别报道
商家訪談
聯繫我們
You are here
Home
» 怎样选商标?
怎样选商标?
2015-01-06 00:00:00
Author:
譚潔律師
聪明的商人都一定会为自己的产品和服务打上特殊的标记,以示与其他同类产品,服务的区别。一般来说,由于对自己商品,生意总是怀着良好愿望,商人们喜欢用吉祥的名字,命名自己的生意和产品。例如“龙凤楼” ,“珍珠店”。为了让人了解自己生意的内容,人们也常常用描绘性的词汇,如“四川小吃”,“豆腐干店”,最多加上自己的姓,如“张记小吃”等等。这些名字的好处是,人们一眼就知道与这名字相联的商品和服务的性质是什么。但遗憾的是,这些名字可以是商标,进入商品流通,但却不能成为注册商标。也就是说政府不会限制其他人在类似产品上使用同样的名字作商标。政府不限制其他人用这些描述性的名字,是因为人们有对自己商品进行表述的自由和权力。你能姓张,并用来命名你的餐馆,别人就不能用自己的张姓开餐馆了?除非你的餐馆是象“麦当劳”一样有名,你能证明顾客一听到这个名,就知道你讲的是谁,这样的描述性名字是无法得到政府的保护的。而这样的商标因为大家都能用,这些商标的价值就相当有限。
什么样的商标是可以注册受政府保护的呢?能注册的商标一般都是比较独特的字或词或图样,最好是以前从来没有的词,是自己创造的词组或用法。例如“
GOOGLE
”,“
YAHOO
”,以前从来没人知道这些词,至少字典里找不到。更别说把他们用于互联网搜索。这些独特字词的使用,消费者不会把他们与其他任何商家或产品联系起来,这样的字或词就最有商标价值。这就是为什么有那么多的名牌都是些毫无意义的生词,例如
POLO,NIKE,KODAK,BUDWEISER
,等等。另外独特的图形,画面设计也可被注册成为注册商标,例如苹果记算机的苹果图案,
TOYOTA
的两个椭圆,等等。
如果一个词不是新词,但是被创造性使用到该商品,这个使用也可被注册保护,例如苹果计算机,叫计算机苹果是很创意的使用苹果这个词,苹果就成为注册商标,别人不能在使用苹果来标记自己的计算机商品。
描述性词也能成为注册商标,但往往需要向商标局证明该词已经与该商品密不可分了,已在市场上流通很久,人们不会发生其他误解。最好的例子是麦当劳这个姓。麦当劳如此有名,只要一提到,人们就知道是那个连锁快餐馆。麦当劳就成为该连锁快餐馆的注册商标,政府就会限制别人使用麦当劳做餐馆和其他生意商标。
本文由谭洁博士,律师提供,联系电话:
978-335-8335;
jie.tan@.jtlawservices.com
.
Category:
法律
Chens Augusta
|
Orange Teriyaki
|
EL SITIO steakhouse cantina
|
Pho 88 Restaurant
|
Sushi And Salad
|
Keung Kee B.B.Q. Restaurant
|
El Niño (Birrieria&Taqueria)
|
Pho Bac Cafe
|
Jaimes restaurant
|
Teriyaki Zone
|
Bear Creek Artichokes
|
Mikoto Express
|
Lechonera Bonao
|
Hofbrau
|
The Long Horn Restaurant Pub
|
Sushi Sub
|
Firestone burger
|
Hachiroku Shokudo
|
Seneca Towne Restaurant
|
SA BY THAI Restaurant
|
Smoked tomato pie
|
Farid Restaurant
|
Restaurant Charapan
|
house of pizza
|
China Inn
|
Willy‘s Pizzeria
|
Vivians Restaurant Barbeque
|
Thai Thai Restaurant
|
Gordi Bro‘s Grub ‘N Pub
|
Hot Java Cafe
|
Murphys Restaurant
|
TJ Harleys
|
The Oyster Shuckers
|
Yokozuna Sushi
|
Raliberto‘s Taco Shop
|
Tong Sing
|
May Garden
|
Thien Huong Restaurant
|
Braided Mane Restaurant & Lounge
|
Olive leaf family restaurant
|
Canton House
|
Rocio‘s Mexican Restaurant
|
Thai Cafe
|
Cơm Gà Nam An SJ
|
I Luv Teriyaki
|
La Takeria
|
Yreka Punjabi Dhaba
|
La Torta
|
Golden Star Restaurant Boston
|
Stop Go Drive Inn
|
Xander‘s Greek Gyro
|
San Carlos Italian Pizza
|
Griff‘s On the Bay Restaurant
|
Js Fish Chips
|
Bow Lake
|
Robles Mexican Grill and Taqueria
|
Taqueria El Guero
|
Ginger Court
|
Chuck Wagon Drive-In
|
Bear Creek Restaurant
|
Won Kok Restaurant
|
Los Compadres Taqueria
|
Saigon Fusion
|
Sevan Garden Kebab House
|
China Taste
|
Mings
|
Best Teriyaki
|
Poke Boy
|
Bento Factory
|
Hoagie Steak Out
|
El Tío Chuy
|
Pho Thang Cafe
|
Tortas Mexico
|
Super Oscars Mexican Food
|
ORIGINAL SA-BY THAI
|
Yukios Teriyaki
|
Joeys Avenue Eatery
|
Phở Hà
|
Gina Place
|
L R Cafe
|
Waffles Caffe
|
Sun Sun
|
Top Auto Revere Transmission
|
Yans
|
Pearl House
|
Union Family Restaurant
|
China Star
|
Frank‘s
|
Yummy House
|
Peanuts Deluxe Cafe
|
Hua Xia
|
Tacos El Pelon
|
Lulus for the Love of Food
|
La Enramada Restaurant
|
China Xiang
|
The Club
|
Strawberry Patch Cafe
|
Far East Olympia
|
Mr. Chau‘s Restaurants
|
Matties Pancake House
|
Kims Yami Sushi
|
Go Chi Restaurant
|
Chef Ho
|
Taj Mahal Indian Cuisine
|
Lis Place
|
Racha Noodle
|
China One
|
Lupitas Hot Dogs
|
Toledito‘s Méxican Restaurant
|
Koi Hot Pot
|
Hula Bar And Kitchen
|
Memos Mexican Restaurant
|
ICHI NI SAN
|
Kali Noodles & Tea Bar
|
Harbor Breakfast
|
Main Street Grille
|
Matsuyama
|
Dosirak Restaurant
|
Grab & Go Subs
|
Chili Square
|
Guadalajara Mexican Restaurant
|
Kami Authentic Japanese Cuisine
|
China Taste#
|
Ming Supermarket
|
Cazadores
|
Little China Restaurant
|
Sea Crab
|
Narita Japanese Sushi Restaurant
|
Sea West
|
Otani VA
|
Saigon Xich Lo
|
Pho King Crab
|
Jose Chiquito
|
Jade Dragon
|
Cherry Blossom Cafe
|
Pasta e Pasta by Allegro
|
La Cocina de Mama
|
Joe Browns Cafe
|
Enramada
|
Codi Jo‘s Wagon Wheel Bar & Grill
|
Shep‘s Club at Shepherd‘s Inn
|
Mandiles Mexican Grill and Mezcal Bar
|
South Garden
|
The Fulton
|
Hippopo Kitchen
|
China Rainbow
|
Rustys Drive In
|
Butchs Diner
|
Mekong Thai Restaurant
|
CHINA GARDEN
|
Grandma Jane‘s Kitchen
|
Tekkamaki Sushi
|
La Posta Restaurant
|
Javis Chicken and Churros
|
DON SALSA‘S TAQUERIA
|
Sumo Hibachi and Sushi
|
Madison Cafe
|
Konnichiwa
|
Burger Lounge
|
Best Thai Cuisine
|
Little Brown Hen Cafe
|
Dairy Diner
|
Chula Vista Mexican Restaurant
|
Dustys In-N-Out
|
Billys Cafe
|
Sports Keg Grill
|
Izakaya BIZAN
|
Garcias Drive Thru
|
Angkor Restaurant
|
Mandys Family Restaurant
|
Rosy‘s Mexican Restaurant
|
East Chinatown Restaurant
|
7 Chinese Restaurant
|
Kai Sushi Fusion Roll Sake
|
Gil‘s K-Nine Bar
|
Great Wall
|
Fish House Cafe
|
Deja Vu Restaurant
|
Infinite Soups
|
Kates Greek American Deli
|
super88
|
Tian‘s Dim Sum Restaurant
|
Lum‘s Chop Suey
|
Krispy Krunchy Chicken
|
Phở Passion and MinTea Bar
|
RESTAURANT TIPICO OAXAQUENO
|
Taqueria Oaxaca
|
Aztlan
|
Haluwa
|
Great Wall Baldwinville
|
Boodles Restaurant
|
Sadaf Restaurant
|
The Apple Peddler Restaurant
|
Dockside Family
|
River Valley Restaurant
|
Jacky’s Restaurant
|
Lily‘s Wok
|
Mela Bangladeshi Cuisine
|
El Tipico
|
Dads Family Restaurant
|
Gold Rush Burgers
|
Penalties Sports Pub
|
Larsens Pub
|
Richie‘s Pizza & Hot Dogs
|
No 1 Kitchen
|
Far East
|
Pearl Cafe II
|
Chart Room Restaurant
|
Carytown Sushi
|
Mikato Sushi
|
Best Chinese Restaurant
|
Triple A Burger
|
Tajima Ramen East Village
|
The Lone Star Ranch House
|
New Joy Wah
|
China Harbor
|
Good Harvest Cafe 2
|
Yummy House Weymouth
|
Coopers Express
|
Yeungs
|
Freds
|
Luna Mexican Cuisine
|
Chicken King
|
Los Compadres Mexican Restaurant
|
Tokyo Japanese Steak House
|
Sushi Ya
|
mandarin house
|
Osaka Ramen and Sushi
|
Tokyo Teriyaki
|
Tacos Y Mariscos Tijuana
|
Hungry Clam
|
Cadys Cocina Mini Mart LLC
|
Wen Hing
|
El Taco Rapido
|
Tacos Jacob
|
China Panda
|
Fuji Japanese Restaurant
|
C & D Burger Shoppe
|
Plaza Jalisco
|
Snug Harbor Bar and Grill
|
La Carreta Mexican Restaurant
|
Angleton Seafood Restaurant
|
Cuca‘s
|
Yakima Antojitos Mexicanos
|
Elises Eatery
|
New King Yen
|
Spring House
|
Asian Gourmet
|
Korean Kitchen Hibachi BBQ
|
Tapsi
|
Shogun Japanese Steakhouse
|
South Sea
|
Kami Japan
|
Double D On The Rocks
|
La Noche Buena Restaurant
|
Sakura Japanese Restaurant
|
Jade Garden
|
Perlita‘s Authentic Mexican
|
Eddie Lees Restaurant
|
Nationalities Lounge
|
VK Viet Kitchen
|
Clubhouse Grill
|
Dolphin Bay
|
Dizi Sangi
|
Grandma Kitchen
|
Ninja Japan
|
Brass Lantern Restaurant
|
Yellow Rose BBQ
|
Kings Wok
|
Lumberjacks Redding
|
El Cochinito Contento
|
Rosa‘s Mexican Restaurant
|
New York Gyro
|
Ingrids GoodStreetFood Paleo Grill
|
Bình Minh Restaurant
|
Sunny Teriyaki
|
Toro Carryout Restaurant
|
Thai Chili Express
|
China Lin
|
Fortune Cookie
|
Teppanyaki Buffet
|
Imperial Garden
|
Luigis Italian Sandwiches
|
Docs Pizza Granger
|
Traveler‘s Cove
|
Crazy Erics Drive-In
|
Lews BBQ
|
New King Yen Too
|
La Ports Pine Restaurant
|
The Lake House
|
Al‘s Ricos Tacos
|
Mongolian BBQ Express
|
Kings Fish Chips
|
Pho Tai Tacoma
|
China House
|
Mingles Bar & Grill
|
Zoeys Fried Chicken Sandwiches Wings
|
GOLD STAR Family Restaurant
|
Dragon Chef
|
Golden Star Chinese American Restaurant
|